Welcome to my website
Thanks for visiting! Explore my website to learn more about me, my background, and how I can help you.
If you have questions (in Dutch or English) or would like to discuss an opportunity to work together,
feel free to get in touch.
I am a strategic market analyst that combines internal and external analysis and facilitates meaningful discussions and workshops to reflect upon current and future strategies. Also, I have a special interest in scenario planning.
Overall, I have an extensive and versatile working experience with solid academic background as market researcher (quantitative, qualitative and social media/ ethnography), industry & competitive analyst and strategist with leading companies in industries such as lighting, energy, pharmaceutical, insurance, banking, automotive and postal delivery services.
Qualitative & Quantitative Market Research
Data Analysis & Visualization
Industry & Competitive Analysis
Virtual Ethnography & Customer Journey
Internal Business Analysis
Scenario Planning & Strategic Decision-making